We might be ardent fans of WordPress but it is a fact that this software needs a little nudge to reap big from Search Engine Optimisation (SEO).
Optimising your WordPress for search engines is a necessity if you want your site to grace the first few pages of search engines in case of a related search.
In the process of making their WordPress sites more SEO friendly, many people carry out erroneous undertakings that end up thwarting their seamless efforts instead of rewarding them.
Interestingly enough, even SEO masters tend to commit these simple mistakes that end up hurting their efforts. To be on the winning side of the race, you need to avoid the following common mistakes.
Failing to define Canonical URLs
For those who are getting acquainted with canonicalization for the first time, the term might prove tricky. As Matt Cutts, the head of Google Search, defines it; Canonicalization is the process of selecting the best URL for the homepage in a situation where there are multiple of them. Choosing the one that serves as a perfect representative of all of them guarantees the best results. Failing to define canonical URLs leaves Google with the task of figuring out the best choice for you. Truth be told, the last thing you would want to do is have the search engines do the canonicalization for you; it might not turn out the best way. To be on the safer side, one needs to provide these search tools with a canonical URL. It involves a three-step process.
For one, you need to define for WordPress how best your site should be presented. For instance http:// www.example.com/.
Using Web Master Tools, direct Google on which URL type to use.
For the best results, use additional plug-ins like Yoast to ensure clear definition of Canonical URLs for each page within your site.
Optimising your WordPress for search engines is a necessity if you want your site to grace the first few pages of search engines in case of a related search.
In the process of making their WordPress sites more SEO friendly, many people carry out erroneous undertakings that end up thwarting their seamless efforts instead of rewarding them.
Interestingly enough, even SEO masters tend to commit these simple mistakes that end up hurting their efforts. To be on the winning side of the race, you need to avoid the following common mistakes.
Failing to define Canonical URLs
For those who are getting acquainted with canonicalization for the first time, the term might prove tricky. As Matt Cutts, the head of Google Search, defines it; Canonicalization is the process of selecting the best URL for the homepage in a situation where there are multiple of them. Choosing the one that serves as a perfect representative of all of them guarantees the best results. Failing to define canonical URLs leaves Google with the task of figuring out the best choice for you. Truth be told, the last thing you would want to do is have the search engines do the canonicalization for you; it might not turn out the best way. To be on the safer side, one needs to provide these search tools with a canonical URL. It involves a three-step process.
For one, you need to define for WordPress how best your site should be presented. For instance http:// www.example.com/.
Using Web Master Tools, direct Google on which URL type to use.
For the best results, use additional plug-ins like Yoast to ensure clear definition of Canonical URLs for each page within your site.