When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you or your products are solving for your customer. Selling sun protection? The problems you’re solving (or rather preventing) are, among others, sunburn and skin cancer, so these are your keywords as well. In this post, I’ll give you a practical approach on how to perform keyword research for your online store.
What is keyword research for online stores?
Let’s first explain the concept of keyword research. Keyword research can be defined as:
The activity you undertake in order to come up with an extensive list of keywords you would like to rank for.
Your keyword strategy follows that definition, as it consists of all the decisions you make based on that keyword research for your ecommerce site. This is where your search marketing starts: what do you do, explained in the language of your target market. It will help you come up with an extensive list of (long tail) keywords you’d like to rank for.
Keyword research for your online store consists of three steps:
- Write down the mission of your business.
- Make a list of all the keywords you want to be found for.
- Create landing pages for all keywords.