How to Increase the Local Business with Facebook
#1: Use Local Videos and Images
Facebook native video is more visible and gets more reach in the news feed, so it’s a good idea to have a Facebook video strategy for your local business.
#2: Feature Your Customers and Fans
Share photos of happy customers on your Facebook business page. Personal photos help your visibility with the friends of your customers. Encourage people to tag themselves in your photos.
#3: Collaborate With Other Local Businesses
One of the best ways to connect with your community is through other local pages. Interact regularly as your page with other local pages: share their posts, tag them, comment on their posts and show them a little love.
#4: Use Reviews
Social proof and recommendations can benefit your business in a major way, so use the Reviews capability on Facebook for your local business. Reviews show up prominently on mobile phones especially.
#5: Build Your Email List
One thing that many local businesses don’t do often enough is build their email list. Once you have a list, you’re able to email your customers to promote something new, share a contest and so on.
#6: Create Local Awareness Ads
Reach people who are near your business with a local awareness ad, either because they live nearby or because they’re in your area with their mobile device.
#7: Join Local Groups
If your business focuses on B2B, then a networking group could be a great place to reach other business owners, especially those in your neighborhood.
#8: Offer Special Perks to Your Fans
Your fans want perks. Use things like Facebook Offers, special coupons or check-in incentives to help get your fans through your doors and increase your sales. You can do something simple, like the “guess the quote” post below, and put those who gave the correct answer in a raffle to win.
#9: Have Fun With Your Posts
People are on Facebook to have fun, so use humor in your posts. Posting a silly picture that fits with your brand on your page from time to time is a good thing.