7 Essential Video SEO Tips to Rank #1 on YouTube
1. TITLES
Think of your video’s title as its “headline.” Titles help audiences understand your content, so be sure to pick the right keywords to help describe to your viewers what your video is about.
2. THUMBNAILS
Along with your video title, thumbnails act as tiny marketing banners for your videos. The right thumbnail attracts greater audience numbers to your video, so you should always customize yours in order to optimize your video for SEO purposes.
3. DESCRIPTIONS
The description is a very important element. It describes, to the viewers, what your video is about. It's also what appears below the title in any search, so make sure you write the important information in the first 2 sentences. Then, you can add further information and also a transcript your video script (that’s actually a great spot for keywords).
4. CALLS-TO-ACTION
A CTA (call-to-action) is a clear action that you want your audience to perform. YouTube lets you include a CTA in the form of a clickable button in your video. It's highly recommended to always include one, to entice your viewers to complete the action you’re looking for.
5. ENGAGEMENT
There are many reasons why you need to make people watch the video all the way through to the end. The most obvious one is that you need them to get to your call-to-action (usually placed at the end of the video); but probably the most important reason is that the amount of time people spend watching directly affects your video’s YouTube rank. In other words, if thousands of viewers play your video but leave after a few seconds, YouTube will consider that your video as not interesting enough and your place in the search engine will drop drastically.
6. TAGS
Your tags are the keywords that people will use to find your video in a video search engine. Therefore, they should be consistent and accurate. Make sure you:
7. PAID PROMOTION
Bear in mind that in order to start promoting on YouTube it’s always recommended to invest some money in it, in order to give your videos a little push. Use YouTube paid promotion services especially during the first few days your video is online. If your video is engaging enough and people start watching it regularly
1. TITLES
Think of your video’s title as its “headline.” Titles help audiences understand your content, so be sure to pick the right keywords to help describe to your viewers what your video is about.
2. THUMBNAILS
Along with your video title, thumbnails act as tiny marketing banners for your videos. The right thumbnail attracts greater audience numbers to your video, so you should always customize yours in order to optimize your video for SEO purposes.
3. DESCRIPTIONS
The description is a very important element. It describes, to the viewers, what your video is about. It's also what appears below the title in any search, so make sure you write the important information in the first 2 sentences. Then, you can add further information and also a transcript your video script (that’s actually a great spot for keywords).
4. CALLS-TO-ACTION
A CTA (call-to-action) is a clear action that you want your audience to perform. YouTube lets you include a CTA in the form of a clickable button in your video. It's highly recommended to always include one, to entice your viewers to complete the action you’re looking for.
5. ENGAGEMENT
There are many reasons why you need to make people watch the video all the way through to the end. The most obvious one is that you need them to get to your call-to-action (usually placed at the end of the video); but probably the most important reason is that the amount of time people spend watching directly affects your video’s YouTube rank. In other words, if thousands of viewers play your video but leave after a few seconds, YouTube will consider that your video as not interesting enough and your place in the search engine will drop drastically.
6. TAGS
Your tags are the keywords that people will use to find your video in a video search engine. Therefore, they should be consistent and accurate. Make sure you:
7. PAID PROMOTION
Bear in mind that in order to start promoting on YouTube it’s always recommended to invest some money in it, in order to give your videos a little push. Use YouTube paid promotion services especially during the first few days your video is online. If your video is engaging enough and people start watching it regularly