Say good buy to Press Release for good SEO Result
This year , PRWeb.com lost more than half of their traffic overnight. They dropped out of the first 20 Google results for more than 8000 keywords. According to SEMrush data, these ranking losses have cost prweb.com nearly a half-million daily sessions.
This year , PRWeb.com lost more than half of their traffic overnight. They dropped out of the first 20 Google results for more than 8000 keywords. According to SEMrush data, these ranking losses have cost prweb.com nearly a half-million daily sessions.
What Happened?
Google dropped the rankings on the millions of individual press release pages. They simply followed through with what they’ve been hinting at for a while, though just in a way that I don’t think many were expecting. Google has been saying for more than a year that links in press releases shouldn’t carry any value. In fact, it was less than a year ago that Google updated their webmaster guidelines to specifically call out excessive anchor text and links within press releases.
Google dropped the rankings on the millions of individual press release pages. They simply followed through with what they’ve been hinting at for a while, though just in a way that I don’t think many were expecting. Google has been saying for more than a year that links in press releases shouldn’t carry any value. In fact, it was less than a year ago that Google updated their webmaster guidelines to specifically call out excessive anchor text and links within press releases.
Why Press Releases?
It makes a lot of sense. Google wants to give users a great experience and return the most relevant results. If you’re searching for “protein shake diet plan”, are you looking for a press release? PRWeb used to rank #2 for the term:
It makes a lot of sense. Google wants to give users a great experience and return the most relevant results. If you’re searching for “protein shake diet plan”, are you looking for a press release? PRWeb used to rank #2 for the term:
Personally, I’ve searched for protein shake diet plans before. I was looking for a diet plan. I wanted to know about how they worked, what they tasted like, and how much they cost. Google knows this, and in the interests of providing the best results, simply removed the obviously irrelevant result.
Still don’t believe me? This press release is not only spammy, but it goes even further into spam-land when you try to bounce back to the SERP.