Factors That Impact YouTube Rankings
Like Google, YouTube has its own internal algorithm that dictates the order in which videos display in the search results. Here are a few key factors that the algorithm uses when adjusting these rankings.- Watch time. This might be described as the engagement metric, or the opposite of bounce rate for videos. YouTube wants to see how long your visitors stay to watch your content. This criterion is so critical that YouTube has an entire section dedicated to it on the Google Support page
- Keyword relevance.
- Your number of subscribers.
- Customer reactions, including comments, likes and dislikes.
- Video length.