1. Share Content with Your Own Branding:
One crucial thing to bear in mind is that a ‘dead’ social media account is truly worth than having not one at all. There is no meaning of creating a Facebook page for your business if you are not able to remain active on it
2. Don’t Post Funny, Boring or Off-Brand Content:
We know every time talking about business or products on your Facebook page reduce your existing customer’s interest. But make sure you are not posting too much funny, boring or irrelevant posts on your Facebook page that your audience won’t be able to relate to it
3. Don’t Use Irrelevant Hashtags:
In order to grid with a massive audience, many companies are using an irrelevant hashtag on their Facebook page. If you are using trending hashtag for promoting your products or service that gives more likes and visibility for the certain time but ultimately be harmful to your brand.
4. Response Rate Must Be Higher Than Your Competitor:
The response rate is important on your Facebook page because it shows how responsive you are and that creates the brand impact. Your fans and customer not only expect you to respond but they expect you to response quite quickly.
5. Don’t Buy Likes and Followers:
Sure likes are important, more likes mean your message reaches more people but the main focus should be winning brand promoters and not just likes. Don’t be fooled into paying for followers or likes for Facebook for marketing purposes.
6. Remove Negative Comment of Visitors:
One of the important thing about your business page is the fact that your fans can post to your timeline as well. When your fans do post to your timeline, don’t ignore them. Facebook is all about engagement so it is a bad idea to ignore their comment or message. You need to build your relationship with fans and responding to them is a great way to create a value
One crucial thing to bear in mind is that a ‘dead’ social media account is truly worth than having not one at all. There is no meaning of creating a Facebook page for your business if you are not able to remain active on it
2. Don’t Post Funny, Boring or Off-Brand Content:
We know every time talking about business or products on your Facebook page reduce your existing customer’s interest. But make sure you are not posting too much funny, boring or irrelevant posts on your Facebook page that your audience won’t be able to relate to it
3. Don’t Use Irrelevant Hashtags:
In order to grid with a massive audience, many companies are using an irrelevant hashtag on their Facebook page. If you are using trending hashtag for promoting your products or service that gives more likes and visibility for the certain time but ultimately be harmful to your brand.
4. Response Rate Must Be Higher Than Your Competitor:
The response rate is important on your Facebook page because it shows how responsive you are and that creates the brand impact. Your fans and customer not only expect you to respond but they expect you to response quite quickly.
5. Don’t Buy Likes and Followers:
Sure likes are important, more likes mean your message reaches more people but the main focus should be winning brand promoters and not just likes. Don’t be fooled into paying for followers or likes for Facebook for marketing purposes.
6. Remove Negative Comment of Visitors:
One of the important thing about your business page is the fact that your fans can post to your timeline as well. When your fans do post to your timeline, don’t ignore them. Facebook is all about engagement so it is a bad idea to ignore their comment or message. You need to build your relationship with fans and responding to them is a great way to create a value