What is Google Adsense?
Adsense is the platform you can use as a webmaster or blog owner (we call these a ‘publisher’) so that Google ads are shown in your website. When someone clicks on an ad that is shown on your website you will get paid a portion of what the Adwords advertiser pays.For example:
Let’s assume that a skateboard manufacturer uses Adwords to promote their products and they pay $2 to Google every time someone clicks on their ads.
Let’s also assume that you have a website offering skateboarding tips and you also participate into the Adsense program i.e You allow Google ads to be displayed on your website. When someone clicks on an ad from your website you will get paid $1,36 (68%) and Google will keep the $0.64.
The calculations above are only an example, there are many factors that play a role when both adwords and adsense decide how much each click is worth but what is certain is that for a click you (as a publisher) will get 68% and Google 32%.
What is Google Adwords?
Adwords is the platform you can use as an advertiser to show your ads on the Google Search Results Pages, partner websites or the Google Display network (websites that show Google Ads).
One of the main characteristics of Adwords is that you only pay when someone clicks on your ad (Pay Per Click). When you create an account with Adwords, you can create your advertising campaigns, choose your ads and budget, decide where your want the ads to appear and Google will only charge you when someone clicks on the ads.
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
If I use Adwords, will my ad appear on the first position in Google Serps?
No. This is the biggest misconception many people have about adwords. There is no guarantee that your ads will appear on the top positions of a page for a given query. Adwords ads in general appear above the organic search results and on the right hand side of the page