Understand what Google wants
Always always follow search engine guidelines. For the most part, both Google and Bing guidelines are similar, and I am sure like 99% of another webmaster, you are more concerned with Google guidelines and rankings. Do not try to manipulate the rankings or deviate from the guidelines. Doing this will ensure your rankings are future proof and therefore your traffic.
Have a Content Audit in place
Audit your content regularly. Almost every Google penalty now is because of content guidelines, or rather the lack off on your website. Google Analytics’ Behaviour > Site Content > All Pages is a good place to start looking at your content and identifying any issues with your content.
Have a Content Audit in place
Audit your content regularly. Almost every Google penalty now is because of content guidelines, or rather the lack off on your website. Google Analytics’ Behaviour > Site Content > All Pages is a good place to start looking at your content and identifying any issues with your content.
Keep abreast of Google’s algorithm updates
Keep up to date with Google Algorithm Changes and Updates. Again, whilst you might be following every possible rule there will be updates that would tentatively make your current practices obsolete and/or spam resulting in ranking and traffic plummeting. For example, a decade ago SEO was as good as your metadata, title, keywords, and descriptions. Webmaster started stuffing their website metadata with keywords completely irrelevant to your search query. As a result, today, whilst metadata is important it is merely a fraction of what contributes towards your overall site optimisation.
Work on your content
Content is everything! At the end of the day, your target audience will like, share, follow, subscribe, and eventually, buy from you because of your content! Contentmart helps you understand which content will drive traffic and how you should keep experimenting with different kinds of content.
Always always follow search engine guidelines. For the most part, both Google and Bing guidelines are similar, and I am sure like 99% of another webmaster, you are more concerned with Google guidelines and rankings. Do not try to manipulate the rankings or deviate from the guidelines. Doing this will ensure your rankings are future proof and therefore your traffic.
Have a Content Audit in place
Audit your content regularly. Almost every Google penalty now is because of content guidelines, or rather the lack off on your website. Google Analytics’ Behaviour > Site Content > All Pages is a good place to start looking at your content and identifying any issues with your content.
Have a Content Audit in place
Audit your content regularly. Almost every Google penalty now is because of content guidelines, or rather the lack off on your website. Google Analytics’ Behaviour > Site Content > All Pages is a good place to start looking at your content and identifying any issues with your content.
Keep abreast of Google’s algorithm updates
Keep up to date with Google Algorithm Changes and Updates. Again, whilst you might be following every possible rule there will be updates that would tentatively make your current practices obsolete and/or spam resulting in ranking and traffic plummeting. For example, a decade ago SEO was as good as your metadata, title, keywords, and descriptions. Webmaster started stuffing their website metadata with keywords completely irrelevant to your search query. As a result, today, whilst metadata is important it is merely a fraction of what contributes towards your overall site optimisation.
Work on your content
Content is everything! At the end of the day, your target audience will like, share, follow, subscribe, and eventually, buy from you because of your content! Contentmart helps you understand which content will drive traffic and how you should keep experimenting with different kinds of content.