Google dropped the rankings on the millions of individual press release pages. They simply followed through with what they’ve been hinting at for a while, though just in a way that I don’t think many were expecting. Google has been saying for more than a year that links in press releases shouldn’t carry any value. In fact, it was less than a year ago that Google updated their webmaster guidelines to specifically call out excessive anchor text and links within press releases.
Google is simply taking away the power of paid-for press releases links, and spammy tactics employed by some, by taking away their rankings. We’ve known for some time that Google looked down on the power of these links, and has even recommended that you nofollow links to your site in press releases.
Google is simply taking away the power of paid-for press releases links, and spammy tactics employed by some, by taking away their rankings. We’ve known for some time that Google looked down on the power of these links, and has even recommended that you nofollow links to your site in press releases.