The kind of keyword stuffing that gets penalized is long tail keywords rather than head terms. For example, “San Francisco hotel vacation cheap” is a long tail keyword. Drop that in your content a few too many times, and a penalty isn’t far behind. However, if you have to use the term “San Francisco” quite a few times, that’s okay.
Add more content, not just more keywords. The most important thing about keywords is not how many times they occur. I recommend adding more content — both the number of posts and the length of that content. The more pages you have, the more pages on your site will be indexed. When you have lengthy and substantial content on those pages, you’ll have more reader-focused material and related terms.
Don’t worry about keyword density. Instead, worry about creating really good content for your readers. There was a time when “keyword density” was a big deal. In fact, many SEO writers actually had to run keyword density analyses on their content to make sure that they were in the correct density percentage range. Your goal instead is to shape content for your readers, not the search engines.
Use related keywords. There’s been some confusion (and change) over the use of latent semantic indexing (LSI) with Google. Whatever Google’s current use of LSI, keep in mind that related keywords are important for both avoiding keyword stuffing and improving your search results. For example, instead of using “San Francisco hotel vacation cheap” a dozen times, you would include natural phrases like “places to stay in the Bay Area” or “lodging near Union Square.”
Add more content, not just more keywords. The most important thing about keywords is not how many times they occur. I recommend adding more content — both the number of posts and the length of that content. The more pages you have, the more pages on your site will be indexed. When you have lengthy and substantial content on those pages, you’ll have more reader-focused material and related terms.
Don’t worry about keyword density. Instead, worry about creating really good content for your readers. There was a time when “keyword density” was a big deal. In fact, many SEO writers actually had to run keyword density analyses on their content to make sure that they were in the correct density percentage range. Your goal instead is to shape content for your readers, not the search engines.
Use related keywords. There’s been some confusion (and change) over the use of latent semantic indexing (LSI) with Google. Whatever Google’s current use of LSI, keep in mind that related keywords are important for both avoiding keyword stuffing and improving your search results. For example, instead of using “San Francisco hotel vacation cheap” a dozen times, you would include natural phrases like “places to stay in the Bay Area” or “lodging near Union Square.”