What does the impression and ctr means in google webmaster



CTR: Click Through Ratio
Impressions: The amount of times it is displayed

So lets say you have a webpage. Then Google can show your page in its SERP's (using the snippet they have created). The amount of times it is shown to the Google visitors is called: Impressions.

When Google users click your snippet (from the search engine results) they "click through" to your website, thus: click though ratio, being the percentage of users that are presented with your snippet and that actually click it.
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